Marketing Support for Naturopathic Doctors

Marketing can feel overwhelming—especially when you’re balancing patient care, business decisions, and limited time.

This BCND member perk provides practical, ND-specific marketing support, guided by a healthcare marketer with firsthand experience working alongside naturopathic doctors and small clinics. The goal is to help you gain clarity, reduce overwhelm, and make thoughtful marketing decisions that align with how you practice—without pressure, jargon, or one-size-fits-all strategies.

(Click tabs below to learn more about each aspect of this support)

Many naturopathic doctors know marketing matters—but aren’t sure where to focus, what’s worth their time or budget, or how to make their efforts feel authentic to how they practice.

This support is designed to help you step back, get clear, and make intentional marketing decisions that fit your clinic’s size, values, and capacity. Whether you’re starting from scratch or trying to make sense of what you already have, the goal is to create a plan that feels manageable and aligned—not overwhelming.

Support may include:

  • Clarifying your overall marketing direction and priorities
  • Identifying what to focus on now versus later
  • Making sense of website, social media, email, print, referral, or community-based marketing efforts
  • Improving or refining marketing work you or others are already doing
  • Ensuring your messaging reflects your approach to care and complies with CCHPBC advertising guidelines

There is no one-size-fits-all approach. Each clinic has different needs, constraints, and goals, and this support is intended to meet you where you are.

BCND members are eligible for a free initial consultation to discuss their current marketing challenges and goals.

This session may include:

  • Talking through current marketing efforts or concerns
  • Asking specific marketing questions
  • Gaining clarity on priorities and next steps
  • Determining whether additional support would be helpful

There is no obligation to continue beyond the initial consultation.

Depending on your needs, support may include:

  • Marketing strategy and planning
  • Website or brand feedback
  • Messaging and content direction
  • Support reviewing or optimizing work done by external marketers, agencies, or internal staff
  • Ongoing advisory support as your practice evolves

All support is tailored to naturopathic practices and grounded in professional and regulatory considerations.

This perk focuses on strategy, guidance, and decision-making support.

It does not include:

  • Running paid advertising campaigns
  • Managing social media accounts
  • Designing websites or marketing materials

The intent is to help you make informed, confident decisions about your marketing, whether you implement changes yourself or work with others.

Interested in exploring whether this support is a fit for your practice?

BCND members can access a complimentary initial consultation. To get started, email admin@bcnd.ca for membership verification and an introduction.

Once verified, you will be connected directly with the consultant to arrange your consultation

Ongoing Updates

This page may be updated as offerings are refined based on member interest and feedback.

Cesar Chung – Marketing Consultant for Naturopathic Doctors

Cesar provides practical, ND-specific marketing support for naturopathic doctors and small clinics across British Columbia. He helps practitioners clarify marketing goals, strengthen messaging, and create realistic plans that fit their capacity and values.

Cesar co-founded Foundations Naturopathic Health with his wife, Dr. Heidi, ND, and brings hands-on experience with the operational and marketing realities of running a clinic. His work aligns with CCHPBC advertising and marketing guidelines, ensuring ethical and professional marketing support for NDs.

Experience includes supporting solo practitioners and small clinics with marketing planning, website and brand feedback, messaging, and strategic decision-making across digital and non-digital channels.